Planning a Blog Post Template for Brand Identity and Logo Design Explorations
Why Brand Identity Posts Need a Repeatable Template
At design-logix.co.uk we see dozens of logo explorations every week, and the ones that persuade clients are never the prettiest. They are the clearest. A consistent blog post template turns a mood board into a story: colour, typography and symbol choices arrive in the same order every time, so readers can compare options instead of guessing what changed.
This format works because branding is a chain of decisions. When you publish each decision with its rationale, prospects begin to trust your process before they ever book a call. The template below is the one we use for case studies, concept drops and behind-the-scenes posts.
Opening Section: The Brief in One Blockquote
Start every post with the client's own words. A short quotation grounds the exploration in a real problem and stops the piece from becoming a gallery of personal taste.
"We want to feel premium, but still approachable to first-time buyers."
Directly under the quote, add a numbered list of three constraints: audience, budget and timeline. These three lines give the colour and type choices a scoreboard to play against.
- Primary audience: independent retailers aged 28 to 45.
- Budget: moderate, printing on uncoated stock.
- Timeline: six weeks from concept to handover.
Colour Choices and Their Rationale
Colour is the fastest signal a brand sends, so it deserves its own section. Show a swatch table with the hex code, the psychological association and the practical reason for choosing it.
| Swatch | Hex | Rationale |
|---|---|---|
| Deep teal | #0E4C4C | Signals trust while staying warmer than navy. |
| Warm sand | #E8D5B7 | Keeps the palette approachable and print-friendly. |
| Signal coral | #FF6B4A | Used only for calls to action and accents. |
Follow the table with two short paragraphs explaining contrast ratios and accessibility. If a colour fails on white, say so and show the alternative; honesty here reads as expertise.
Typography: Pairing Voice With Function
Typography carries tone. A geometric sans might feel modern, while a humanist serif feels editorial. Explain the pairing as a relationship rather than a list.
- Display face: used for headlines and the wordmark.
- Text face: used for body copy and long documents.
- Accent face: reserved for quotes and labels.
Add a short paragraph on licensing, web performance and fallback stacks. Mentioning these details proves the type choice is practical, not just fashionable.
Symbol and Mark Exploration
Finally, present the symbol options as three distinct routes, each with a rationale. Describe what the mark borrows from the brand story and where it will fail.
Close with a short paragraph inviting feedback and linking to the next stage, such as a full identity system. That call to action keeps the template useful for both readers and search visibility.
